Case Study
Shopify for Reskinery
Shopify store and brand-aligned setup with HubSpot CRM integration
Client: Reskinery by Dr. PfeiferMedical Cosmetics2025
“pathways digital has always provided me with professional advice and reliable support in my role as Brand Manager for Dermafy and Reskinery. The collaboration went smoothly, and any inquiries were always addressed promptly and solution-oriented. I particularly appreciated the holistic view of the company – both in terms of short-term measures and the long-term brand strategy.”
Kathrin Mybach
Brand Manager · Reskinery Cosmetics
The Task
Special skin needs special care. That was the starting point for Reskinery by Dr. Pfeifer. Our task was to create a Shopify store for their new range of medical skincare products.
The Challenge
In the medical field data protection is not a detail. Every personal record needs to be handled with precision and full awareness of legal and ethical standards. GDPR compliance is a must.
The Solution
Reskinery received a Shopify store that reflects the trust and visual identity that the brand wanted to support its medical positioning. We helped define the shop design to ensure brand consistency and a seamless user experience.
The Impact
Each brand keeps its focus and audience while respecting all legal and functional boundaries between medical and cosmetic products.
99,9%
GDPR compliance
17
Custom attributes
95%
shop performance
100%
HubSpot Connectivity
2
brand CRMs
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