Case study
Rebranding
pathways digital
100% DIGITALPUSH PLAYNEW IDENTITYBUILT TO PERFORM
Why a rebranding?
We believe our brand should feel current and true, but we discovered that our old image no longer reflected this well enough for us and our customers. So we brought together energy and in-house skills to create a fresh look and feel that reveals more and better conveys our ambition and direction as a brand.
Follow the process with us
In this section, we invite you to take a closer look at our rebranding journey and explore some of the changes we made. We crafted our new identity over 2.5 months. Here we share insights into our process and outcomes of this project
We documented some key milestones
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How did we rebrand?
We started by asking decisive questions:
Who are we as a brand? Who is our customer and what value can we bring to their business and brand? What are we truly centered on? How can we position and express these insights? What should we keep from our old identity and what needs a fresh start?
Who are we as a brand? Who is our customer and what value can we bring to their business and brand? What are we truly centered on? How can we position and express these insights? What should we keep from our old identity and what needs a fresh start?
We changed the logo
Our new logo features a modern font with strong character and clear structure. Next to it, a minimalist icon draws attention: It combines a white ring and an electric blue triangle built around our brand initials p and d. The distinct form also echoes a play button and captures our main drive: to help you push play on your digital potential
In a Nutshell
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Push play on your
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