Logo design for vacondi

For vacondi, a new brand identity needed to bridge the gap between fresh, youth-oriented design and elevated editorial standards. Targeting an audience under 50, our goal was to develop a versatile and clean logo and icon system that positions vacondi within the publishing market.

As a hybrid concept, vacondi needed a visual identity that works smoothly across both print and digital platforms. This meant the typography had to deliver effortless reading on every screen size. The brand icon had to feel native to the digital world while looking good on printed book pages. It also had to tell a story and show the idea of discovering new ideas.

We selected Inter as the primary typeface. This clean sans serif is built for screens and grounds the brand with a highly legible, functional aesthetic.
For the brand mark, we designed a violet icon inspired by a digital loading state. This vibrant choice not only differentiates the brand but also captures vacondi’s promise of discovery and modern publishing.

The finished logo design works smoothly in print as well as in digital as favicon on screens or apps including of course smaller sizes. It matches today’s audience and is easy to work with due to its simplicity.